Building Product: How to Transform Unstructured Invoices to Workflows in Seconds
Every business deals with invoices. From small startups processing dozens monthly to enterprises handling tens of millions, the challenge remains the same: transforming unstructured invoice data into actionable business intelligence that drives product decisions and operational efficiency.
Fleetio transforms manual data entry workflows, reducing service entry processing time from 6.5 minutes to 2 minutes while exceeding customer expectations for accuracy. This isn't just about faster processing—it's about turning invoice data into product features that delight customers and drive business growth.
The Invoice Data Goldmine
Every invoice contains valuable product intelligence:
- Customer behavior patterns - which services are purchased together
- Pricing optimization opportunities - willingness to pay analysis
- Product usage trends - seasonal demand fluctuations
- Market segmentation data - spending patterns across customer types
- Upselling signals - customers ready for premium features
- Churn prediction indicators - declining purchase volumes
The problem? Most of this intelligence is locked away in unstructured formats—PDFs with varying layouts, scanned images, email attachments, and supplier-specific formats that change without notice.
The Scale Challenge: From Hundreds to Millions
Small Scale (100-1,000 invoices/month)
At this scale, manual processing might seem manageable, but it's actually where bad habits form. Teams often build brittle, template-based solutions that break when suppliers change their formats. Teams use bem to transform unstructured data into real business context and movement right from day one, establishing scalable patterns that grow with your business.
Medium Scale (1,000-100,000 invoices/month)
This is where traditional OCR solutions start failing. You're dealing with hundreds of different invoice formats, multiple languages, and the operational complexity of managing processing failures. Manual intervention becomes a bottleneck that limits your product velocity.
Large Scale (100,000+ invoices/month)
At enterprise scale, invoice processing becomes a competitive advantage. Companies like Fleetio process millions of documents weekly, turning raw invoice data into product features that differentiate them in the market. The key isn't just processing speed—it's the ability to extract business context that drives product innovation.
Building Your Invoice-to-Product Pipeline with bem
Let's walk through building a scalable invoice processing system using bem's components, starting with the core transformation pipeline and scaling to enterprise-level throughput.
Step 1: Define Your Product Schema
The first step is defining what product insights you want to extract from your invoices. Here's a comprehensive schema that captures both traditional invoice data and product intelligence:
{
"type": "object",
"properties": {
"invoice_metadata": {
"type": "object",
"properties": {
"invoice_number": {"type": "string"},
"date": {"type": "string", "format": "date"},
"due_date": {"type": "string", "format": "date"},
"total_amount": {"type": "number"},
"currency": {"type": "string"}
}
},
"vendor_intelligence": {
"type": "object",
"properties": {
"vendor_name": {"type": "string"},
"vendor_category": {"type": "string"},
"vendor_tier": {"type": "string", "enum": ["premium", "standard", "budget"]},
"payment_terms": {"type": "string"}
}
},
"line_items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product_name": {"type": "string"},
"product_category": {"type": "string"},
"quantity": {"type": "number"},
"unit_price": {"type": "number"},
"total_price": {"type": "number"}
}
}
},
"business_context": {
"type": "object",
"properties": {
"customer_segment": {"type": "string"},
"purchase_pattern": {"type": "string"}
}
}
}
}
Step 2: Create Your Pipeline
Use the POST /v1-beta/pipelines endpoint to create a transformation pipeline with this schema:
{
"name": "Invoice to Product Intelligence",
"outputSchemaName": "Invoice Intelligence",
"outputSchema": {
// Your schema from above
}
}
Step 3: Process at Scale
bem supports both application/json and multipart/form-data requests, where the latter is useful for large files. The customer sets up a pipeline and sends us thousands and thousands of pieces of data every minute, every hour.
Scaling Strategies: Component-Based Architecture
Horizontal Scaling with bem Components
As your volume grows, bem's asynchronous architecture shines. Since transformations don't guarantee order preservation, you can process thousands of invoices simultaneously without worrying about bottlenecks.
For millions of invoices, optimize your processing pipeline with bem's built-in scale primitives:
- Intelligent Batching: Group similar invoice types together for better processing efficiency
- Parallel Processing: bem automatically handles concurrent processing across your pipeline
- Asynchronous Processing: All jobs are asynchronous, preventing blocking operations
- Built-in Load Management: The platform handles distribution and resource allocation
Product Intelligence: Beyond Basic Data Extraction
Real-Time Product Analytics
Transform invoice data into real-time product insights by leveraging bem's webhook system for immediate processing. When invoices are processed, you can automatically:
- Extract product usage patterns from line items
- Identify bundling opportunities across customer purchases
- Calculate customer lifetime value indicators
- Update real-time dashboards with business intelligence
- Trigger immediate actions like upsell campaigns or retention workflows
Market Intelligence
Aggregate invoice data across your customer base for comprehensive market insights:
- Pricing Intelligence: Analyze pricing trends across customer segments
- Demand Forecasting: Predict future demand based on purchase patterns
- Competitive Analysis: Understand market positioning through spend analysis
- Customer Segmentation: Dynamic segmentation based on actual purchase behavior
This aggregated intelligence feeds directly back into your product roadmap, helping prioritize features that customers actually pay for.
Enterprise-Scale Deployment
Multi-Region Processing
For global enterprises, deploy bem processing across multiple regions:
// Global invoice processing orchestrator
class GlobalProcessingOrchestrator {
constructor() {
this.regions = {
'us-east': new RegionalProcessor('us-east-1'),
'eu-west': new RegionalProcessor('eu-west-1'),
'asia-pacific': new RegionalProcessor('ap-southeast-1')
};
}
async processGlobalInvoices(invoices) {
// Route invoices based on data residency requirements
const routedInvoices = this.routeByRegion(invoices);
const processingPromises = Object.entries(routedInvoices).map(
([region, regionInvoices]) => {
return this.regions[region].processInvoices(regionInvoices);
}
);
const results = await Promise.all(processingPromises);
return this.aggregateGlobalResults(results);
}
routeByRegion(invoices) {
return invoices.reduce((acc, invoice) => {
const region = this.determineRegion(invoice);
if (!acc[region]) acc[region] = [];
acc[region].push(invoice);
return acc;
}, {});
}
}
Cost Optimization at Scale
Implement intelligent cost management for large-scale processing as well. We power a UI for this too.
The Product Development Multiplier Effect
When you turn invoices into product intelligence, you create a multiplier effect:
- Faster Product Iteration: Real-time usage data drives faster development cycles
- Data-Driven Features: Product features based on actual customer behavior
- Predictive Capabilities: Forecast demand and optimize inventory
- Personalization: Tailor products to customer segments identified through invoice analysis
- Competitive Advantage: Market intelligence that competitors don't have
Case Study: From Invoice Processing to Product Innovation
Consider a B2B SaaS company processing 50,000 invoices monthly. By implementing bem's invoice-to-product pipeline:
- Week 1-2: Basic invoice processing setup, 95% accuracy on data extraction
- Week 3-4: Product usage patterns identified, leading to new feature prioritization
- Month 2: Customer segmentation improved, increasing targeted marketing ROI by 40%
- Month 3: Predictive churn model deployed, reducing customer churn by 25%
- Month 6: New product bundles launched based on invoice bundling analysis, increasing ARPU by 30%
Beyond Invoices: The Ecosystem Approach
Once your invoice processing pipeline is optimized, extend the same patterns to other unstructured data:
- Purchase Orders: Predict future demand
- Receipts: Understand customer behavior patterns
- Contracts: Extract pricing and term intelligence
- Support Tickets: Identify product improvement opportunities
- Email Communications: Track customer sentiment and engagement
Getting Started: Your 30-Day Invoice-to-Product Journey
Week 1: Foundation
- Set up bem account and API access- read more in Docs
- Define your product intelligence schema (we have a magic schema builder)
- Create your first transformation pipeline
- Process 100 sample invoices
Week 2: Scale Testing
- Implement batch processing
- Set up webhook handlers
- Test with 1,000 invoices
- Build basic analytics dashboard
- Deploy to production
- Monitor performance and accuracy through bem Evals
Conclusion: From Data Processing to Product Differentiation
bem transforms any email, document, spreadsheet, or data dump into your application data schema. When applied to invoices at scale, this transformation becomes a competitive moat. Companies that view invoice processing as a mere operational necessity miss the opportunity. Companies that turn invoice processing into product intelligence create sustainable competitive advantages.
The question isn't whether you can afford to implement intelligent invoice processing—it's whether you can afford not to. In a world where data is the new oil, your invoices are sitting on an untapped goldmine of product intelligence.
Start with bem today, and turn every invoice into a product development opportunity. Because the best products aren't just built for customers—they're built from understanding customers, one invoice at a time.